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Rob Israch: Driving Growth at a Silicon Valley Unicorn

Rob Israch: Driving Growth at a Silicon Valley Unicorn

Our guest today is Rob Israch, CMO of Tipalti. Rob helped grow Netsuite’s revenue from $40M to $500M; and then started from ground zero when he joined Tipalti to lead the marketing effort there. We cover a wide range of topics, including what it’s like to...
Eric Siegel: A Primer on Predictive Analytics

Eric Siegel: A Primer on Predictive Analytics

Predictive analytics is an emerging and high-interest category in the martech stack. But do B2B marketers understand what ‘predictive’ is all about? Today’s guest is Eric Siegel, Founder of Predictive Analytics World Conference Series. He says that despite its...
Anne Gherini: The Data Foundation for ABM

Anne Gherini: The Data Foundation for ABM

ABM is something virtually every marketer says they’re doing, but very few say they’re getting great results from it. Without the right data, it’s just another buzzword. But if you develop and use data that you can trust to narrow down your...