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Paul Andrew Smith: Sell with a Story

Paul Andrew Smith: Sell with a Story

Storytelling and analogies are so helpful as communication tools. But why exactly? The human brain seems to be pre-wired for story. We’re not rational creatures capable of emotion: it’s the opposite. We make subconscious, emotional decisions, then we rationalize them...
Josh Steimle: CMOs at Work

Josh Steimle: CMOs at Work

There’s been a shift from the CMO as chief creative to almost a data scientist. One of the results of that is that average job tenure is low. Over half of the CMOs Josh Steimle interviewed for his book Chief Marketing Officers at Work are no longer in their same role....