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Why the SDR Function Deserves Your Full Attention

Technology is exploding around us. There are thousands upon thousands of technologies to choose from.

Adam New-Waterson, Vice President of Demand Generation at RevJet, is well-versed in new technology. He’s learned to assess the needs of his business and seek out a technology that solves it. He’s got the process down to a science.

In this episode, Adam shares how he chooses technology before moving on to discuss the critical role of SDRs—and why overlooking it is a major mistake.

*Host Note: don’t miss Adam’s ‘Confessions of a Marketeer’ and ‘Confessions of a New CMO’ article series on LinkedIn. They are among the most authentic reads on marketing, management and leadership you will find.

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