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Adele Revella, Founder of Buyer Persona Institute, goes crazy every time she hears those words. They are absolutely antithetical to the approach she uses. 

In this episode, Adele explains that the last thing we need as marketers is more fiction. She wrote her book to turn that idea on its head. Adele advocates asking the question, “Take me back to the time your were considering purchasing this product…”

We need the truth, out of the buyer’s mouth—even if we don’t like what they might have to say.

Check out Adele’s book, Buyer Personas: How to Gain Insight Into Your Customer’s Expectations, Align Your Marketing Strategy, and Win More Business.


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