How to Win Over Prospects Using a Personalization Platform
Personalization is such a huge piece of marketing, especially the account-based variety. It gives you a leg-up with your prospects.
We’re swimming in data. More and more marketing has become data-driven. The challenge is, what do we do with it all?
In this episode Andy Zimmerman, Chief Marketing Officer at Evergage, explains that we need to rely more on systems to help with personalization. You don’t want to totally turn over marketing to machines, but you absolutely need to take advantage of the systems out there.
Follow Andy on Twitter at @AHZimmerman.