ABM is something virtually every marketer says they’re doing, but very few say they’re getting great results from it.
Without the right data, it’s just another buzzword. But if you develop and use data that you can trust to narrow down your addressable market, ABM has a ton of potential for success.
In this episode, we interview Anne Gherini, Vice President of Marketing at Node, about ABM. As Anne says, “You might think you understand who you should be marketing and selling to, but the reality is that without data, it’s just a guessing game.”