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How Philips is Succeeding in 17 Different Markets Through the Art of Listening to Local Feedback

Our guest today is Antonio Espinoza, Global Head of Digital and Marketing Communications at Philips.

Once known for their televisions and light bulbs, Philips has made the full transition to focusing on healthcare products.  Being 126 years old, Philips can often run into problems reacting slowly to market changes, but Antonio is looking to usher in a new era of pro-active solutions.

This interview covers how Antonio has begun to right the ship in his department through researching which marketing metrics to focus on, establishing a regular cadence of communication with his teams, and listening to local voices in each of the 17 different markets Philips is present in all around the globe.

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