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The role of marketing today has fundamentally changed.

It’s no longer about simply about building a brand or running a bunch of ads. That’s the stuff of a prior era.

The expectations at a board and management team level is that marketing is very dialed into in the business. In many ways, marketing’s mission is driving disruptive growth.

That means you’ve got a really good handle on metrics and pipeline, as you’ll hear from today’s guest: Armen Najarian (@armennajarian), Chief Marketing Officer at ThreatMetrix.

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