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Our guest is a top content marketer at a company that makes software for content marketers.

Today’s guest is Dennis Shiao (@dshiao), Director of Content Marketing at DNN Corp.

In this episode, Dennis shares how to keep people aligned to a customer-centric approach, how DNN is harvesting customer success insights, what it means to make the customer the hero, and how he found his way into content marketing even though it wasn’t what he was hired for.

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