Today, we’re diving into content marketing, the fuel that fires B2B marketing.
A marketing department can actually change the disruptions businesses are seeing. It can have a more positive impact on the business because it understands the customers.
For some, content marketing is the way to achieve that. Content, like marketing is a general term: it could be an event, a video, or an article, but it has to be written for an audience’s entertainment or education. Most people enjoy a steady flow of information, so if you can be that source of information, you’re bound to win.
Today’s guest is Jeff Julian, Co-Founder of EnterpriseMarketer.com. Jeff explains how to pick content marketing topics—and a lot more—in this one.