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Jon Miller moved on from co-founding Marketo so he could get back to his innovating roots. The result was that he founded Engagio, an account-based marketing platform, just as ABM was exploding as a B2B strategy.

Needless to say, his timing was really good.

In this episode, Jason talks to Jon about some of his favorite words: “spearfishing,” “account-based everything,” and “orchestration.” They also cover topics such as measuring sales success by human interaction rather than emails sent or calls made, Engagio’s technology stack, and the role that predictive analytics plays in ABM.

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