The Great Marketing Shift to Human Messaging
So much of the trend in marketing these days is toward a more personal approach.
We no longer accept “marketing speak” as readily; we want people who talk to people.
You see user-generated content more in a B2C context, but it’s so powerful (Trip Advisor, Amazon reviews, etc.). On the B2B side, we have tools like G2 Crowd. The reason these are so powerful is because no matter what you’re selling, there is a human on the other side.
In this episode Mallory Blumer, Head of Global Marketing at Stackla, explains the importance of user-generated content, storytelling, and messaging at the human level.