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Implementing the Demand Unit Waterfall for ABM

Mollie Bodensteiner, Vice President of Marketing at FunnelWise, was one of the first people to take on the challenge of implementing the Demand Unit Waterfall.

The Waterfall aligned well to FunnelWise’s ABM strategy, so Mollie went all in. She started doing research, and there wasn’t a lot out there about how to build it within your Salesforce and marketing automation platforms. That’s when she dove in and tried to identify what it meant for FunnelWise.

Listen in as she shares her experiences implementing the Waterfall for her company.

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