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Our guest today is Rob Israch, CMO of Tipalti. Rob helped grow Netsuite’s revenue from $40M to $500M; and then started from ground zero when he joined Tipalti to lead the marketing effort there.

We cover a wide range of topics, including what it’s like to be CMO of a¬†high-profile Silicon Valley unicorn, how to handle a high-growth environment, ABM, marketing technology, strategic and tactical use of the SDR function, and the importance of true sales/marketing alignment.

 

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