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Business professionals are beginning to have a good grasp on what sales and marketing alignment really means. But there may be an even more important area where alignment needs to be in place.

Today’s guest is Scott Byhre, Director of Multi-Channel Marketing Operations and Digital Demand at Nintex. Scott thinks the most important form of alignment is between sales and digital marketing.

This is because it’s important to get the sales team involved in what’s going on digitally. At the end of the day, when they receive a marketing-qualified lead, they need to know what it’s going to take to sales-qualify it and turn it into an opportunity…and, ultimately, a booking.

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