Marketing has moved from being in a broadcasting mode to being more in a listening mode.
It’s about getting the customer stories out into the marketing place—which starts with effective listening. To effectively listen, you need great marketers, and great marketers take risks.
In this episode Shail Khiyara, Chief Customer Officer at Blue Prism, shares the four I’s of essential traits he looks for in new hires and talks about some of the amazing things Blue Prism is up to in the robotic process automation space.
Find Shail on Twitter at @ShailKhiyara.