The ability for a marketer to be data-driven has almost hit a natural limit. You’ve got metrics on everything.
Today’s guest is Steve Richard, Co-Founder and Chief Revenue Officer of ExecVision. Steve believes the last frontier is what he calls the conversation: the sales call between the buyer and seller. We don’t have data for that.
ExecVision has a unique way of getting that data and getting the true voice of the customer. Listen in to hear what they’re doing.