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Years ago, Tim Matthews (@timmatthewssv) was looking for a great marketing book. He had countless good books on his shelf, but they were all singularly focused, or very academic. There didn’t seem to be a compendium of all the fundamentals of what makes a marketer successful.

So he wrote one.

Tim is Vice President of Marketing at Imperva and author of the book The Professional Marketer. In this episode, he covers marketing planning, measurement in the context of executing a plan, establishing a culture, and much more.

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