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Our guest today is Zak Pines, Vice President of Marketing at Bedrock Data and author of the “Stories from a Moneyball Marketer” blog.

Zak explains that when sales and marketing have confidence in the data in front of them, a lot of good things happen—included becoming a real-time business.

He also covers why you should use your own product to make it better (aka eat your own dog food), as well as his take on the balance between outbound ABM and inbound efforts.

 

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