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Jen Grant: Eliminating Data Silos

Jen Grant: Eliminating Data Silos

Business Intelligence: Why Everyone in Your Org Needs the Same Data Companies can only thrive when data is easily and consistently accessible across the organization. In this episode we interview Jen Grant, CMO at Looker, who explains what that means and the problems...
Anne Gherini: The Data Foundation for ABM

Anne Gherini: The Data Foundation for ABM

ABM is something virtually every marketer says they’re doing, but very few say they’re getting great results from it. Without the right data, it’s just another buzzword. But if you develop and use data that you can trust to narrow down your...