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Rob Israch: Driving Growth at a Silicon Valley Unicorn

Rob Israch: Driving Growth at a Silicon Valley Unicorn

Our guest today is Rob Israch, CMO of Tipalti. Rob helped grow Netsuite’s revenue from $40M to $500M; and then started from ground zero when he joined Tipalti to lead the marketing effort there. We cover a wide range of topics, including what it’s like to...
Eric Siegel: A Primer on Predictive Analytics

Eric Siegel: A Primer on Predictive Analytics

Predictive analytics is an emerging and high-interest category in the martech stack. But do B2B marketers understand what ‘predictive’ is all about? Today’s guest is Eric Siegel, Founder of Predictive Analytics World Conference Series. He says that despite its...
Meagen Eisenberg: The Tech Savvy CMO

Meagen Eisenberg: The Tech Savvy CMO

Our guest today is Meagen Eisenberg, Chief Marketing Officer at MongoDB. Meagen has one of the more unique career trajectories, moving from IT, to acquisitions, back to school, to marketing a startup technology, to demand and programs and beyond. She shares her...